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Venezuelan Label Cacao Musica Enters Us Market With Release of CDs By Changuito, "El Negro" & Alfredo Naranjo
Published November 2, 2007

The Venezuela-based jazz, world and Latin music label enters the North American market with the November 27 release of CDs by legendary percussionist Changuito, prolific drummer Horacio “El Negro” Hernández and others.

The Caracas, Venezuela-based jazz, world and Latin music label Cacao Musica enters the North American market with the November 27 release of CDs by the legendary percussionist Changuito, the prolific drummer Horacio “El Negro” Hernández, virtuoso vibraphonist Alfred Naranjo, the folk singer Vidal Colmenares from Venezuela’s “llano” region, and the alternative pop band Santos Viejos (Old Saints).

Cacao’s audiophile CDs and associated DVDs will initially be available in selected Barnes & Noble stores around the U.S. and subsequently in other national retail chains as well as in independent music and bookstores. The CDs have a suggested list price of $16.99 and will be distributed to “brick-and-mortar” stores and online retailers by TNT Media Group and Reyes Records. The Orchard is handling the digital distribution and marketing of the Cacao catalogue.

Responsible for the founding of the label as well as for the concept, vision and dedication driving it are two Venezuelans from very different walks of life who joined forces to make their common goal of presenting their country’s music on the world stage a reality: Drummer and veteran broadcaster Omar Jeanton, who owns several radio stations in Venezuela, and the professional baseball player Bobby Abreu, presently a star on the New York Yankees. The two share a deep passion for music in general and for the various styles both native to and being developed today in Venezuela in particular.

“Cacao’s mission is to produce and market internationally an eclectic catalogue of CDs and DVDs spanning diverse musical genres and styles including jazz, Latin-jazz, fusion, Afro-Latin, Afro-Venezuelan, pop, folk and instrumental music,” Jeanton explained. “Venezuela is home to some of the greatest musicians in the world and they are finally starting to appear on the world stage. Cacao intends to play a major role in raising the international profile of these magnificent artists who have remained unknown and obscure for far too long,” he said “I love all kinds of music,” added Abreu, “and my dream to be part of a company where I can help the richness of Venezuelan music receive more attention around the world has come true with Cacao.”

Cacao has developed a distinctive visual identity for itself with each title in its catalogue bound with a spiral spine so each album resembles a notebook or cahier. All CDs are accompanied by an extensive booklet containing informative essays commissioned from noted South American writers and are illustrated with original artwork and photographs.