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World News

Juanes Juggernaut Gets Cranked Up
Published October 12, 2007

By Teena Moseley

Twelve-time Latin Grammy Award winning rock superstar JUANES sets his musical stylings on super charge this month with performances and the release of his much anticipated new album La Vida… es un Ratico October 23.

Twelve-time Latin Grammy Award winning rock superstar Juanes sets his musical stylings on super charge this month with performances and the release of his much anticipated new album La Vida… es un Ratico (Life is a Moment) set for October 23. In accordance with Juanes’ reputation not only as the top-selling Latin rock artist in the world, but also the genre’s leading social activist, La Vida… es un Ratico tackles themes of world peace, social change and intimate personal thoughts on love and relationships. With the majority of the album recorded in his home studio in the mountains outside of Medellin, Colombia, Juanes was able to work to perfect his distinctive fusion of rock with traditional Colombian rhythms (such as Vallenato, Cumbia and Mapale), as well as other international styles including Flamenco, Troba, Bolero and Tango.

The day before the album hits record stores everywhere, Juanes will perform at the Today Show on October 22, a first for a Latin rock artist. He will also give a rare intimate venue concert to celebrate the worldwide release of the new album at two exclusive concerts presented by Sprint (Juanes’ tour sponsor). The shows will take place on October 22 at The Fillmore NY at Irving Plaza in New York City and October 25 at the Vic in Chicago.

In the mean time, Juanes’ current single “Me Enamora” is set to claim a fourth consecutive week at #1 in the U.S. and 13 other countries. USA TODAY cited “Me Enamora” as one of last week’s “hottest songs,” with Juanes joining Kanye West, Chris Brown and Timbaland in the list of the Top-5 singles garnering the largest audience growth in U.S. radio.

The Latin star also has been named “The Artist of The Month” at MTV Tr3s, will perform October 18 at the 2007 Premios MTV Latin America broadcast, and if all of that wasn’t enough to impress, on October 12 the City Of Medellin will formally open the “Parque Juanes de la Paz” (Juanes Peace Park)—a park with special facilities for wheelchair users and others disabled by anti-personnel mines. The park is named in honor of Juanes because of his extensive work on behalf of landmine victims.