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Ziggy Marley Strikes Deal With Target
Published June 26, 2006

Grammy-winning singer/songwriter Ziggy Marley today announced that he has entered into an agreement with Target, which will be the exclusive U.S. retailer of his second solo CD, Love Is My Religion, on Tuff Gong Worldwide Records, scheduled for release on July 4, 2006.

Grammy-winning singer/songwriter Ziggy Marley today announced that he has entered into an agreement with Target, which will be the exclusive U.S. retailer of his second solo CD, Love Is My Religion, on Tuff Gong Worldwide Records, scheduled for release on July 4, 2006.  This deal is a first for both parties, marking the first time Ziggy has ever released an independent album without using the traditional major label infrastructure, and the first time that Target will act as the sole U.S. retailer for a major recording artist.

 

This direct relationship between Marley and Target will allow the album to be offered at the low price of $9.99 to Target guests.  “One of my father’s goals was to release an album independently.  His plan was to do that after the release of his final album on a major label – unfortunately, he never had the chance,“ shared Ziggy.  “This album and the way it is being sold is important to me in honoring my father’s spirit.  I am excited to be a part of this new relationship with Target.”

 

“In addition to touching the world with his own music, Ziggy Marley continues to give life to the legacy of his father, Bob Marley, by carrying on the genre of reggae music,” said Darrell Tucker, vice president, merchandising, Target.  “We are excited to bring this powerful collection of music exclusively to Target guests.”

 

With Ziggy as the album’s songwriter, multi-instrumentalist and producer (three tracks were co-produced by Grammy winner Ross Hogarth), the title track is its first single, which debuted on June 5th. Love Is My Religion expands upon the personal, social and political themes explored in his debut CD, Dragonfly, peppering a reggae core with African percussion and other flavors. Its tracks include the subversively danceable “Into the Groove,” the political “Be Free” (which attacks the manipulating power of fear) and “Love Is My Religion” (a message Ziggy says that “people need to hear,” a unifying devotion to love that “needs to be preached in churches and mosque and synagogues”). The album closes with a stripped-down acoustic guitar version of “Love Is My Religion” and a bass-heavy, trip-hop mix of “Be Free.”

 

Ziggy Marley’s early immersion in music came at age ten when he sat in on recording sessions with his father.  He later joined his siblings to front The Melody Makers, whose eight best-selling albums generated such chart-topping hits as “Tomorrow People” and “Tumbling Down.” Ziggy’s solo debut, Dragonfly, was released in 2003 and featured such art