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Daddy Yankee

LATV Announces Fall Lineup
Published September 19, 2005

LATV’s September appearances include reggaeton poster boy Daddy Yankee, Mexican rock supergroup Jaguares, and Warped Tour favorites Go Betty Go.

This fall, Los Angeles-based bilingual youth network LATV will be featuring performances and interviews from some of the biggest names in Latino entertainment, as well as up-and-coming talent.  LATV continues to showcase today’s top artists in several genres, including performances this fall from reggaeton posterboy Daddy Yankee, Mexican rock supergroup Jaguares, Warped Tour favorites Go Betty Go, platinum-selling urbano act Akwid, and Latin-alternative buzz band Volumen Cero. 
            Joining “LATV Live” as the show’s new talent booker is Chelina Vargas, who is also known as “Cha-Cha” by loyal listeners of the popular “Red Zone” Latin-alternative radio show she co-produces and hosts on Indie 103.1FM in Los Angeles.  At LATV, Vargas will develop exciting and relevant content as the network’s bi-cultural audience and marketshare continues to grow.  She will be responsible for all music and entertainment-related bookings on “LATV Live.”
            With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the leading network among bicultural Latinos in Los Angeles, America’s top Hispanic market.  The network was recently singled out by the New York Times for its support of the Latin alternative genre in a recent cover story about the genre.
            The network is also developing a series of politically-minded segments for October and November stemming from LATV’s recent visit to Washington, DC.  LATV’s content is predominantly in English, targeting bilingual Latino youth.  Each week, LATV has a live in-studio audience.  Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic.