XM, the nation's leading satellite radio service with more than 8.2 million subscribers, and Asian Television Network International Limited today announced the creation of "ATN-Asian Radio," a 24-7 radio channel featuring dedicated programming for the South Asian community. Produced by ATN for XM and XM Canada, ATN-Asian Radio channel (XM159) will launch in October, providing the South Asian community across North America with the latest news, sports, music and entertainment.
"ATN is delighted to collaborate with XM and XM Canada in providing an ATN branded super station across North America. We expect this to attract a wide audience and will compliment our existing South Asian television channels. It will be a compelling package," said Shan Chandrasekar, chairman and CEO of ATN.
ATN-Asian Radio will feature a variety of talk and live listener call-in programs covering issues relevant to the South Asian community, as well as shows dedicated to news and current affairs. The channel will also offer live cricket commentary from ATN, Canada's largest distributor of World Class Cricket.
In addition to talk, news and sports content, the programming on XM's ATN-Asian Radio will include a broad range of music, highlighting the best of Bollywood and popular South Asian artists. Listeners to the channel can expect to hear Ghazals, Qawalis, Bhajans, and nostalgia through Golden Greats, as well as devotional music in Sanskrit and Shabad Gurbani. The channel will also broadcast Hindustani classical and carnatic music and will feature pop, folk, chutney and re-mixes.
While the majority of the channel's talk programming will be in English, there will be a substantial amount of content broadcast in South Asian languages such as Hindi, Punjabi, Gujarati, Urdu, Bengali, Tamil, Telugu, Malayalam, Kannada, Marathi and Sinhalese, among others. ATN-Asian Radio will serve a massive South Asian diaspora in North America with origins in India, Pakistan, Bangladesh, Sri Lanka, East and South Africa, The West Indies and other parts of the world.