Wente Vineyards announced today the launch of "Discover the Wine, Discover the Music."  The innovative partnership with breaking musical artists will introduce each partner to new and diverse audiences.  Featuring six artists from a mix of popular musical genres, Phase I will roll out in retail markets across the nation this fall. Wente Vineyards' Estate Grown wines will carry "Discover the Wine, Discover the Music" bottle-neckers, designed to replicate album cover art and liner notes. Inside, consumers will find Fifth Generation Winemaker Karl Wente's selected artists and a redemption code to download a free song from each artist.
"As winegrowers, we always seek to have new people taste our wines," says Karl Wente. "Artists also need every opportunity to have their music heard. This project brings together my passion for wine and music in a very exciting way, and allows new audiences to share in both great wine and music."
Phase I artists include Under the Influence of Giants, Talib Kweli, Jesse Dayton & Brennen Leigh,  The BellRays, Hopewell, and a Bitter:Sweet track remixed by the Thievery Corporation (pictured).
Committed to a long-term strategic partnership with the music industry, Wente Vineyards is integrating the project into its 125th anniversary celebrations in 2008, and upcoming in-market "Vindulgence" events in New York and Los Angeles.
"This is a great opportunity for our artists who continually fight to be heard and seen," says John Anderson, Senior Vice President of Film and TV Music/Lifestyle at Windswept Pacific and project partner. "We believe the eclectic and adventurous wine drinker is exactly who we want to be interacting with."
For twenty-two years, the Wente family has produced The Concerts at Wente Vineyards, hosting the likes of Ray Charles, Chris Isaac and ZZ Top. Project creator, Paige Poulos Communications, worked with Wente Vineyards, music publisher Windswept Pacific, HRMP Lifestyle Marketing & Promotion and Abbot Monroe to launch the project. "Discover the Wine, Discover the Music" details, artists information, and free music downloads will be hosted at www.wentevineyards.com/discover beginning October 2007.