Live Earth Founder Kevin Wall, DaimlerChrysler CEO Dieter Zetsche, and singer Katie Melua joined with Smart’s Global Marketing and Sales Head Anders Jensen at a press conference in Stuttgart on May 23 to announce details of Live Earth’s partnership with Smart, the world’s only automaker serving as an Official Partner of Live Earth. The announcement also included the artist line-up and ticketing information for Live Earth Hamburg, which will be staged at the HSH Nordbank Arena.
Two-time Olympic gold medalist figure skater Katarina Witt also attended the press conference, where it was announced that she would be speaking from the stage at Live Earth Hamburg.
The 24-hour Live Earth concert series will begin in Sydney, Australia on July 7, 2007 and continue across all 7 continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; Istanbul, Turkey; and Rio de Janeiro, Brazil, before concluding in New York, United States.
Live Earth Hamburg will feature the following acts live on stage: Chris Cornell, Jan Delay, Juli, Katie Melua, Lotto King Karl, Maná, Michael Mittermeier, Reamonn, Roger Cicero, Sasha, Silbermond, Snoop Dogg
Tickets go on sale on Thursday, May 24, 2007 at 9:00 a.m. CEST. Tickets can be purchased online through Eventim or by phone at 01805 / 570 000. General Admission ticket prices are € 55., € 50. and € 45., which include all fees and public transportation.
Live Earth was founded by Kevin Wall, who served as Worldwide Executive Producer of the Live 8 concert series in 2005. Live Earth will bring together more than 100 of the world’s top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action by corporations and governments to turn the tide on global warming.
“Music is an international language that has the power to move people,” Wall said. “Live Earth’s 24 hours of music spanning all 7 continents will move people in every corner of the planet to take action against global warming.”
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.
"Live Earth will unite people from across all seven continents to spur action against the climate crisis from individuals, corporations and governments,” Gore said. "Live Earth will spread our call for action to address the climate crisis to Germans, Europeans and people worldwide."
Besides plans to broadcast Live Earth Hamburg on ProSieben and to more than 100 countries worldwide as part of the global television feed, the Live Earth production team will also implement new “green event” guidelines that will address the major areas of impact of live events, including recycling, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concerts to garbage generated by concert goers, Live Earth will seek to “design out” waste and bestow an eco-friendly legacy on the live events industry. Included in the ticket price for Live Earth Hamburg is a 0,30€ CO2 fee to neutralize the concert’s CO2 emissions by planting trees in the southern hemisphere.
Additionally, Smart is providing the official shuttle service for artists and other celebrities participating in Live Earth.
“I'm happy to be part of an event for this exceptionally important cause and I hope our contribution not only by taking part, but also by acting as green as possible will influence others,” said singer Katie